Editorial policy

How Search Operations Desk handles vendor claims, US-dollar prices, rival comparisons, corrections and updates across its SE Ranking and SEO software guides.

Last reviewed October 7, 2026

Evidence before recommendation

Merchant claims are attributed to the merchant. Vendor help centers, terms of service, pricing pages and rival pages answer different questions and are not treated as interchangeable proof.

What earns a recommendation

A recommendation must explain likely fit, drawbacks, alternatives, current cost or terms where available, and the evidence supporting the conclusion. Commercial value alone is not enough.

How conflicts are handled

When reliable sources disagree, the disagreement is stated and readers are told what to verify. Unknown information stays unknown rather than being filled with assumptions.

Corrections and updates

Changes to a vendor's prices, plans, features or terms trigger a review. Recommendations can change when stronger evidence appears, and material changes are rechecked before publication.