Semrush alternatives: six SEO tools with public prices, keyword limits and trials

Semrush alternatives at a glance: six tools, prices and limits

The six Semrush alternatives compared here are SE Ranking, Ahrefs, Moz Pro, Serpstat, Mangools and AccuRanker; SE Ranking Core tracks 2,000 keyword pairs daily across 10 projects, where Semrush's SEO plan covers 500 keywords and 5 websites. Semrush's pricing page showed no US-dollar price on 7 October 2026, so this page compares its plan limits, not its price.

Prices are as read on 7 October 2026 from each vendor's own page; SE Ranking's come from its FAQ page and its US pricing page as captured on 5 October 2026.

SE Ranking counts keyword pairs, one keyword on one search engine, and Serpstat counts position checks, a monthly pool of rank checks. Semrush counts keywords tracked daily, so these limits are stated in different units. Semrush's Pro+ plan covers 15 websites and 1,500 keywords, and Advanced covers 40 websites and 5,000.

The AccuRanker row uses AccuRanker's own pricing data for US visitors, read 7 October 2026.

SE Ranking: 10 projects and 2,000 daily keyword pairs on the entry plan

SE Ranking Core is $129 a month billed monthly or $103.20 a month billed annually, and 30 keywords on 2 engines use 60 of its 2,000 daily pairs. It has no permanent free plan, and its pricing page says payments are non-refundable except where the service was not delivered as promised.

SE Ranking's FAQ says its search volume figures trail both Semrush and Ahrefs, so a team leaving Semrush mainly for volume data should look at Ahrefs.

For a Semrush user, SE Ranking documents an export of keywords and ranking history from Semrush Position Tracking and a CSV import into SE Ranking. SE Ranking's pricing page says assisted migration is free with an annual subscription; on a monthly plan, migration runs through self-serve import options with support on hand. SE Ranking vs Semrush sets the two plans side by side.

Ahrefs and Moz Pro: weekly updates on a few sites

Ahrefs Lite is $129 a month billed monthly or $108 a month billed annually, with 750 tracked keywords updated weekly across 5 projects. Ahrefs lists no free trial on its pricing page.

Moz Pro Standard is $99 a month billed monthly or $79 a month for the first year billed yearly ($950), with 3 sites, 300 keywords and weekly updates. Moz's trial is for Medium plans only and needs a card. SE Ranking alternatives covers the same rivals from SE Ranking's side.

Serpstat Individual and Mangools Basic: five projects or 200 keywords

Serpstat Individual is $69 a month billed monthly or $50 a month with the annual discount, for 5 projects. Mangools Basic tracks 200 keywords with weekly updates, daily only on its Agency plan, and its price is on Mangools' page. Mangools states a full refund within 48 hours of payment, except on 2 consecutive subscriptions.

Best SEO software sorts a wider set of tools by site count, keyword units and update frequency.

AccuRanker: daily updates on 2,000 keywords

AccuRanker Professional is $249 a month billed monthly or $224 a month with annual payment for 2,000 keywords, updated daily. Larger plans are priced by keyword count, such as 3,000 keywords at $369 a month billed monthly or $332 a month with annual payment.

Semrush alternatives you can use at no cost

Semrush's own free plan covers one website and 10 tracked keywords in Position Tracking. Ahrefs offers Ahrefs Free to website owners, and Mangools offers an account with no credit card. SE Ranking has no permanent free plan, but its free tools run daily checks without an account. SE Ranking's 14-day trial needs no card, while Serpstat and Moz Pro ask for one.

• SE Ranking Core for 10 projects and 2,000 daily keyword pairs in one plan.
• Serpstat Individual for five sites on a small budget.
• AccuRanker Professional for 2,000 keywords updated daily, priced by keyword count.