Serpstat alternatives: five SEO tools compared on price, projects and rank checks

Serpstat alternatives at a glance

The Serpstat alternatives compared here are SE Ranking, Moz Pro, Ahrefs, Semrush and AccuRanker. Serpstat Individual is $69 a month billed monthly, or $50 a month with the annual discount, for 5 projects and 10,000 position checks a month, as read on 7 October 2026.

SE Ranking Core is $129 a month billed monthly or $103.20 a month billed annually, per SE Ranking's FAQ page and the 5 October 2026 capture of its US pricing page. AccuRanker's monthly figure comes from the pricing data it serves US visitors, read 7 October 2026.

Where Serpstat Individual stops: a monthly pool of checks, API from Team

Serpstat counts rank tracking as a monthly pool of position checks: 10,000 on Individual, 50,000 on Team and 500,000 on Agency. Individual also has 100 searches a day and 30,000 audit pages.

Team adds unlimited projects, 3 members, API and MCP access, at $129 a month billed monthly or $100 a month with the annual discount. Because the unit is a monthly pool, Serpstat's allowance and SE Ranking's daily targets are not the same unit.

Serpstat's 7-day trial verifies a card with a $1 charge returned within 5 to 30 minutes, and the plan is charged after 7 days unless the trial is canceled.

SE Ranking: daily targets instead of a monthly pool

SE Ranking counts each keyword on each search engine as one daily target, so 30 keywords on 2 engines use 60 of the 2,000 pairs on Core. All 10 projects, each one website with its own rankings, competitors and audits, draw on one account-wide pool, and every target is checked once a day.

SE Ranking's migration list names Serpstat, and assisted migration is free on annual plans only. SE Ranking's 14-day trial takes no card, where Serpstat's 7-day trial verifies one with a $1 charge.

On the same monthly basis Core costs more than Serpstat Individual, $129 against $69. Pick SE Ranking Core for 10 projects checked daily. SE Ranking vs Serpstat compares the plans in full.

Moz Pro and Ahrefs

Moz Pro Standard is $99 a month billed monthly, or $79 a month for the first year billed yearly, for 3 tracked sites and 300 keywords updated weekly; it shows only the top 20 positions, and its trial covers the Medium plan only and needs a card.

Ahrefs Lite is $129 a month billed monthly, or $108 a month billed annually, for 5 projects and 750 tracked keywords updated weekly, with no trial; Ahrefs Free is open to website owners.

Pick Moz Pro Standard for three sites updated weekly. Pick Ahrefs Lite for a research suite with 750 tracked keywords. The best SEO tools for freelancers page sets more of these side by side.

Semrush and AccuRanker

Semrush's SEO plan covers 5 websites and 500 keywords tracked daily. No US-dollar price showed on Semrush's page on 7 October 2026, so its price is on Semrush's page and not here. Semrush has a free plan for one website and a seven-day trial that needs a card.

AccuRanker Professional is $249 a month billed monthly or $224 a month with annual payment for 2,000 keywords updated daily, with no trial listed and a 14-day refund policy from the first purchase. Pick AccuRanker when one keyword count, not a project count, is the unit you buy. SE Ranking alternatives covers the same options from the SE Ranking side.